Mr. Pritchard is a 5th generation farmer and rancher with more than 20 years’ experience managing and operating his own farm with his wife Janelle and their three sons: Jared, John and Jacob. He first stepped into a sales position in 1997 with then Crows Hybrids, known today as “Channel Seed”. In 2004, Jeff was presented with a sales achievement award and was promoted to a Seed Technology Advisor. He is still a Channel Seeds man.
In 2004, Jeff began using Liquid Fertilizer products from a Kansas based fertilizer company which lead him to become a Sales Manager position in Nebraska and growing his sales from $100,000 to over 2 Million in four years. Jeff not only sold fertilizer, but was also able to offer his customers access to chemicals from a local wholesaler. He found the time to apply most of the products for his customers, with his own equipment, eclipsing more than 18,000 acres per year.
In 2014, Jeff and his family founded Gro-Rite Crop Resources, LLC’s with the purpose of providing quality agricultural products at a fair price for his customers.